The Right Expertise
Gray’s impressive portfolio has garnered both local and national attention from developers, contractors and owners seeking a trusted design partner with the right expertise. Our projects, ranging from small tenant improvements to massive logistics centers, have one thing in common – exceptional results with long-term value.
Tubular USA
Client: Tubular USA
Brand Strategy, Creation + Integration | Signage | Print Design + Development
Architecture | Interior Design
Overview
Tubular USA, a prominent supplier of pipes and tubes, partnered with Gray for comprehensive design services, resulting in a transformative brand identity and physical space. The redesign of the logo focused on scalability, opting for a modern yet timeless font that allows adaptability across various mediums, including trucks, embroidery and digital platforms.
Symbolizing Industry
The redesign cleverly integrates the intricate details of piping, coating and tubes, reflecting the industry’s technical diversity. To unify the logo’s graphic elements and to emphasize distinctive components, Gray refined the letterforms to bring uniformity throughout the entire logo, creating a sophisticated visual identity for Tubular USA.
Symbolizing Heritage
Embracing the company’s American roots, the logo’s color palette in Old Glory blue and red exudes patriotism, invoking a sense of reliability and pride.
Harmonious Design Elements
As a result, the 131,000-square-foot built-to-suit headquarters and manufacturing facility seamlessly connect the Tubular USA brand with the built environment. The design features a striking metal pergola, enhancing the entrance’s architectural appeal. In contrast, the painted concrete tilt-up panels and two-story metal window frames contribute to a modern aesthetic.