Engage, Inspire + Navigate

Experiential Graphic Design (XGD) uses design to craft a compelling narrative and branded experience, interacting and connecting with people in the built and digital environments.

Immersive Experience

Our experiential graphic designers create cohesive experiences that communicate, inspire and engage through graphic design. Whether crafting a branded environment independently or collaborating with an internal team of architects and interior designers, we create captivating experiences that guide audiences through an immersive design journey that delivers a comprehensive targeted design—providing valuable insights into the essence of your brand, services, products and people.

experiential graphic design
experiential graphic design
experiential graphic design

Defining + Enhancing Your Brand Identity

In today’s competitive business world, having a strong, authentic brand is crucial for success. Our graphic designers work closely with you to craft innovative, cohesive brand identities that position your brand for future growth. We understand the importance of brand consistency within the physical space and across all platforms – from digital to print to in-person experiences. By aligning your brand’s voice, messaging and visual identity, we help you create a brand that connects with your audience.

Cohesive Strategy

Strategic engagement amplifies your brand, bringing your services, products, people and key messages to the forefront. We help translate your brand’s mission, visio, and values into immersive, visually compelling environments that captivate employees, clients and visitors. From office spaces to printed and digital marketing materials, we design experiences that create lasting connections, enhancing brand awareness and engagement at every touchpoint.

experiential graphic design

Experiential Graphic Design Services Include:

Brand Strategy, Creation + Integration

Environmental Graphics

Signage, Wayfinding

+ Planning

Website Design + Development

Print Design + Development

Let’s Create Something Extraordinary Together

Whether designing innovative environments, crafting engaging experiences or shaping unique brands, we’re here to bring your vision to life. At Gray, we see more than just spaces – we see connections, opportunities and possibilities. We See More™.